Alaffia

Alaffia is a U.S.-based social enterprise focused on fair trade beauty and personal care products crafted with indigenous West African ingredients like shea butter, coconut oil, and black soap. Their ethically made range is Fair for Life by ECOCERT certifiedLeaping Bunny cruelty-freevegangluten-freebiodegradable, and free from sulfates, parabens, phthalates, silicones, artificial fragrances, and synthetic colors. Packaged mostly in post-consumer recycled plastic, the brand channels profits into impactful community programs—funding maternal health, schools, eyeglasses, bicycles, and planting tens of thousands of trees in West Africa.


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